Whisker Litter Robot - Creative Direction, Email Design
As a Creative Director at BORN Group, I led the creation of diverse email campaigns for Litter-Robot by Whisker, designed to effectively showcase their innovative products. These campaigns featured responsive, visually engaging designs that highlighted the product's self-cleaning functionality, odor control, and smart features. To further enhance customer engagement, we developed gamified pop-up concepts, landing pages, and interactive emails with quizzes, creating immersive experiences that aligned with the brand’s forward-thinking ethos. The strategic use of dynamic visuals, clear messaging, and prominent calls-to-action ensured a cohesive and impactful digital presence, driving both conversions and brand loyalty.
