Hi! I’m Sushmitha—known as Susie to some, Sush to others, and a few friends have a nickname for me that I’ll keep to myself!
With over 15 years in the creative industry, I’ve worked with top-notch agencies like JWT, Ogilvy, DDB, and BORN, working with amazing clients across fashion, travel, hospitality, real estate, and even insurance. I have extensive experience leading campaigns and teams for fashion and lifestyle brands, with a strong focus on storytelling across print, digital, and social. My work spans 360° brand campaigns, catalogue and packaging design, as well as creative direction for both local and global audiences. I’ve art-directed shoots in Singapore, London, and Madrid—including children’s fashion campaigns—and have experience working with global teams across time zones.
I'm a bit obsessed with all things design. Seriously, I get excited about the smallest details – the way a font slants, the perfect shade of blue, even the packaging and typography in a foreign supermarket.
When I’m not designing, you’ll find me watching whodunnit shows/movies, experimenting in the kitchen, or daydreaming about my next travel adventure.