Solly Womenswear - Art Direction, Layout Design
Art direction and Layout design for the Effortless Chic campaign for Allen Solly's AW womenswear collection. The campaign showcased modern elegance and versatility, highlighting timeless pieces designed for the confident, contemporary woman. Set against the vibrant streets of London, the campaign blended natural backdrops with polished design elements to emphasise effortless style. As the art director, I shaped the campaign’s visual narrative, designed the layouts for the accompanying catalogue, and participated in the London shoot to ensure creative consistency. The result was a cohesive campaign and catalogue that positioned Solly as a go-to brand for chic, refined styling.
Executive Creative director : Joono Simon, Photographer : Steven Chee, Agency :Ogilvy
