Solly - Art Direction, Layout Design
Art-Directed, Conceptualised and designed the print campaign and lookbook for the Solly Spring-Summer 2015 campaign. The campaign captures the essence of effortless elegance and natural sophistication, celebrating the vibrant energy of the season. Each visual is a vibrant ode to modern women who embrace style and functionality in equal measure. The photography emphasises candid moments, lending authenticity and a carefree vibe to the imagery. The campaign successfully portrays the Solly woman as chic, confident, and always on the go. From bold patterns to lightweight fabrics, the campaign reflects a seamless blend of contemporary fashion and the joy of spring and summer living.
Executive Creative Director : Joono Simon, Photgrapher : Steven Chee, Shot at : Madrid, Spain, Agency : Ogilvy
