Reliant Funding - Animated Videos
Conceptualised and Creative Directed a series of animated videos for Reliant Funding. The videos were designed to engage small business owners and drive traffic to their website by addressing their unique challenges with bite-sized, visually appealing content. Each video tackled a relevant topic—such as cash flow management, inventory management, or top tech tools—tailored to the needs of their target audience. With dynamic motion graphics, simple storytelling, and an approachable tone, the videos demystified business financing and positioned Reliant Funding as a reliable partner for entrepreneurs. Optimized for digital platforms, the campaign effectively boosted website engagement while reinforcing the brand’s commitment to empowering small businesses.
Illustrator : Prashant Mariyappan, Animation : Baalamurugan