Pantaloons - Creative Direction, Email Design
As part of Pantaloons' comprehensive website and brand revamp, the email templates were designed to align with the refreshed visual identity and enhance customer engagement. These templates were crafted to be highly responsive, visually appealing, and easy to navigate, reflecting Pantaloons' commitment to modern, accessible fashion. Leveraging the new brand guidelines, we introduced a cohesive layout system with dynamic elements to showcase collections, promotions, and personalized recommendations. Special attention was given to maintaining a seamless user journey from email to website, ensuring consistency in tone, aesthetics, and usability. The result was a set of versatile templates that catered to diverse campaigns while driving brand recall and customer loyalty.
