IBM - Infographic
This infographic, "What India Wants: The Travel & Vacation Edition," was conceptualized and designed during my tenure at Ogilvy for IBM's Social Sentiment Index campaign. It visualizes insights derived from analyzing 250,000 social media data points, uncovering the preferences and trends shaping Indian travelers' decisions during the festive season. The design employs vibrant, illustrative elements to create an engaging narrative, highlighting key vacation destinations, driving factors behind domestic and international trips, and the overall social sentiment towards travel. Balancing data density with visual clarity, the piece reflects my ability to transform complex analytics into compelling, easy-to-digest visuals.