Cigna Healthcare Middle East - Creative Direction
During my role as a Creative Director at BORN Group, I partnered with Cigna Healthcare Middle East for over five years, leading creative work across their digital ecosystem. This included integrated campaigns, landing pages, email marketing, videos, and digital ads, helping the brand engage diverse audiences across the region.
This long-term collaboration reflects both the quality and consistency of the creative output, as well as the trust built in driving campaigns that are strategic, human-centered, and on-brand. From crafting health awareness initiatives to delivering conversion-driven campaigns, my focus was on ensuring every digital touchpoint aligned with Cigna’s global identity while resonating with local audiences.
Key Contributions:
Directed and designed numerous landing pages, emailers, and video campaigns.
Established cohesive visual systems for campaign consistency over multiple years.
Adapted Cigna’s global brand guidelines to suit the Middle East market while maintaining local relevance.
Partnered closely with Cigna’s marketing teams to deliver impactful, measurable outcomes.
