ALTR - Creative Direction, Layout Design
For ALTR Created Diamonds, I led my team at BORN Group in designing a series of luxurious and aspirational social media creatives. The campaign aimed to position ALTR’s lab-grown diamonds as on-par with natural diamonds in terms of elegance, value, and desirability. Using client-provided photography as the foundation, we created sophisticated graphics with refined typography, soft yet premium colour palettes, and modern layouts that highlighted the brilliance of the diamonds. These creatives seamlessly captured the brand's vision of timeless luxury, appealing to a discerning audience while reinforcing ALTR’s stature in the fine jewellery market.
