Allen Solly Juniors – Art Direction, Layout Design
Art-directed, conceptualised, and designed the print campaign and lookbook for the launch of Allen Solly Juniors’ Spring-Summer 2015 collection. Inspired by the idea of heaps of possibilities, the campaign captures the spirit of endless summer days filled with adventure, discovery, and joy. Set in the vibrant streets of Madrid, the imagery reflects a child’s world where every corner holds a new surprise—be it a hobby, a treasure, or an unexpected thrill. The visuals blend candid energy with a playful aesthetic, mirroring the brand’s fresh and spirited identity. With bright palettes, breezy silhouettes, and an unmistakable sense of freedom, the campaign brings to life the magic of summer through a child’s eyes.
Executive Creative Director: Joono Simon | Photographer: Steven Chee | Shot at: Madrid, Spain | Agency: Ogilvy
